A blog creates career stability

Penelope Trunk's last column at Yahoo brings blogging to the forefront. I love what she has to say.

Today, that's not true. I've been blogging for almost two years, and while each week there are about 400 commenters on Yahoo! who say how stupid I am, there are also a bunch of people who make their way to my blog and become regular participants in the conversation there.

The blog is my own, and so is the community -- which is now about 150,000 people strong. The blog stays with me wherever I go, and that's important in a job market where people switch jobs every two or three years. A blog creates a network, and the network is yours. The conversation you create about your professional life is one that continues no matter what happens with your employer.

The workforce is extremely unstable today. There are layoffs, downsizings, de-equitizations, and bankruptcies. No one is guaranteed to have a job a month from now. Generations X and Y watched their parents' lives come undone when they depended on the workplace to provide stability in their lives. Today, people do that less and less.

We create our own stability in our lives by taking responsibility for ourselves. A blog is a great way to do this -- it's a professional platform that you have total control over, and you can use it to provide a home base when your work life feels like a game of dodge ball.