Silicon Valley start-ups and media behemoths aren't the only ones realizing the rewards of the rebounding Web economy. Already, many A-list bloggers have generated significant income from running advertisements on their blogs. Though with an estimated 53.4 million blogs expected to launch by year-end, according to Perseus Development Corporation, it's safe to assume that not everyone is going to get rich from blogging. So what's in it for the up-and-coming blogger, beyond creative self-expression?
Blogging can be transformative –- placing you on a new career path, earning you a book deal, or catapulting you into the field of your dreams. Just ask some of the folks we spoke with.
"My blog has led me to change my life," says Jeff Jarvis, author of the media and news blog, Buzz Machine. "I left my corporate job to take the consulting gigs, speaking gigs, and writing gigs that have come my way as a result of the reputation I built up through my blog."
Jarvis, a former critic for People and TV Guide and a founding editor of Entertainment Weekly, gained blog popularity while criticizing mainstream media and lauding citizen media. He eventually said good-bye to his full time gig to consult for The New York Times Company and the Guardian, among other media companies. He's also associate professor and director of the interactive journalism program the City University of New York’s new Graduate School of Journalism. "All of that came about from the blog," says Jarvis.
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