A billboard, a blog and a job hunter

Check out HireGary.net. This guy wanted a job so bad he started a website , blog and put his resume on a billboard. On his site he talks about his efforts;

Why the billboard and website?

I'm a marketing guy by trade, and I figured what better way to promote myself than with the media I've worked with to promote Broadway shows, minor league baseball and a host of other things. Superbowl commercials were a tad pricey, and I don't really fit any one radio demographic, so outdoor and internet seemed like a great fit.

Doesn't this smack of desperation?
On the one hand, it allows me to demonstrate some of my design, copywriting, media buying, promotions, public relations and general creative skills in a real world example. On the other hand, yea, probably a little.